For the rebranding project and digital strategy of Bar Telebari—a historic landmark among artisanal gelaterias in Bari—Holly Agency developed an integrated positioning strategy designed to refresh the brand’s image while preserving its deep-rooted local identity. The project began with a logo redesign and the creation of a fresh, eye-catching visual design, conceived to highlight the shop’s iconic products, including its famous artisanal whipped cream and its selection of premium gelato.
Subsequently, the Content and Social Media Strategy focused on humanizing the brand, transforming Saverio, the owner of Bar Telebari, into the face of the company’s communications through a contemporary visual language based on meme marketing, humor, and the top trends on the digital platforms Meta and TikTok.
The entire editorial plan was supported by professional photo shoots, with meticulous art direction that defined the mood, color palettes, and ideal shooting setups to feed the social media channels with visual content that generated extremely high levels of organic engagement.
The result is a dynamic communication ecosystem that combines the venue’s rich history with a contemporary digital presence, increasing brand visibility and strengthening the local community’s loyalty.
