For about a century, Frantoio Galantino has been producing extra virgin olive oil of the highest quality, combining a commitment to Apulian agricultural tradition with cold-pressing methods using a historic 19th-century millstone. This award-winning product, acclaimed both in Italy and abroad, has inspired Holly Agency to develop a comprehensive case study that seamlessly integrates web development and digital strategy.
To support global expansion and scale online sales, the agency designed a showcase website and three highly customized e-commerce platforms tailored to specific target markets: Italy, the EU, and the U.S. The entire web infrastructure has been integrated with warehouse logistics, automating operational workflows to ensure that international customers enjoy a seamless shopping experience, crafted with the same dedication that the Galantino family devotes to producing its olive oil.
Showcase Website
E-commerce Store (IT-EU-US)
To translate the brand’s prestige into images, Holly Agency oversawthe art direction and organized custom photo shoots at the oil mill’s historic headquarters. The visual work captured the essence of the place—an oasis of peace, nature, and architecture—conveying the company’s great value and creating a solid foundation for visual storytelling.
Building on these aesthetic foundations, the agency developed an elegant and sophisticated communication strategy. The content marketing plan was structured to highlight not only the product and the company’s heritage, but also the showrooms and the exclusive recipes paired with the olive oil. Holly Agency also managed social media marketing on Facebook and Instagram, supporting organic content with advertising campaigns aimed at generating qualified traffic, increasing brand awareness, and driving conversions on the new online stores.
Thanks to this omnichannel approach, Frantoio Galantino’s digital positioning has taken a significant leap forward: today, the brand’s online presence stands out for its premium aesthetic, top-notch content, and an authoritative, international scope.
