About

A tireless creator of content and ideas tailored specifically for a wide variety of occasions and events, he never overlooks tourism—a field in which he is a keen connoisseur—and his love for discovering new, innovative destinations has always fascinated him. He has a determined yet contemplative spirit and never rushes into decisions, because every goal must be scrutinized from a distance before setting out on its winding path. After all, as we know, behind every successful venture there is someone who made a bold decision—and he certainly knows a thing or two about courage!

Gianni
Spano

Chief Executive Officer

A compulsive creative, a DIY enthusiast, and a champion of recycling. Alisia is the kind of person who, if only the laws of nature (and space in the garden) would allow it, would grow her own wheat to grind her own flour. In the meantime, she makes do with cooking and making everything from scratch at home—whatever is humanly possible to create with two hands and a little ingenuity. She’s currently navigating the magical and chaotic world of destination weddings, organizing fairytale weddings for foreigners who dream of la Dolce Vita. If you’re looking for a wedding planner who just makes a couple of phone calls, you’ve come to the wrong person: don’t be surprised if, between signing a contract for a historic villa and tasting the menu, you find her with a hot glue gun in hand, crafting the centerpieces herself. Her reluctance to delegate creative tasks is one of her defining traits. A necessary warning for future brides and grooms: Alisia possesses a level of bluntness that comes with no sugarcoating. If the dress you’ve chosen is a disaster or if your idea for wedding favors is hopelessly tacky, she’ll tell you straight to your face without holding back. No beating around the bush—just the raw, pragmatic, and loving truth. Putting your trust in her means guaranteeing an impeccable event, a wealth of attention to detail, and, above all, a professional ready to help you make the right choices.

Alisia
Lombardi

Wedding Partnership Coordinator

As the agency’s director, I worked as the digital manager for Lucca Comics & Games, collaborating with clients such as Intesa Sanpaolo and Feltrinelli. I later worked for Giffoni Hub. Through my work, I’ve channeled my passion for gaming culture, pop culture, music, art, and events by working on music festivals with Italian and international artists of the caliber of Marlene Kuntz, Roberto Vecchioni, Nada, Dan Ralph Martin, and many others. I helped organize the Castel dei Mondi International Festival, where I had the honor of collaborating with major theater companies and artists from around the world. I love fall, playing D&D, all things pop culture, the mountains, hoodies, and Harry Potter. In my work, I always aim to create unique experiences and content that generate value and evoke unforgettable emotions. The office tells me to mention that I’m a Gemini, but I can’t explain why—apparently, they’re figuring out my rising sign, so I guess I’ll have to update my bio.

Vito
Ballarino

Director and Head of Marketing

Ask me if you need a hand, and you’ll find me right where you’d expect—in my room, in meditative silence. I eat numbers for breakfast and conduct the orchestra of bureaucracy with experience and diligence. Excel holds no secrets for me; I create spreadsheets with the same speed and skill with which I can prepare a Michelin-starred dinner for 20 people in two hours. Precision is the virtue that guides every task I undertake; understanding and support for my colleagues are essential elements of my work and my daily life. Every day is a new opportunity for me to approach my work with a sense of humor, a fresh perspective, and great energy!

Maria
Petrelli

Administrative Office

Mary Paolicelli holds a degree in Business Administration from Bocconi University and a specialization in Art Management from the Catholic University. She has gained experience organizing cultural and film events, such as the Filmmaker Festival and the African, Asian, and Latin American Film Festival. She specializes in brand activations, digital communication, and partnership strategies. She has collaborated with international organizations in the Web3 and blockchain sectors, including ETHMilano, the European Blockchain Convention, and the Blockchain Futurist Conference, bridging the gaps between the public, culture, and innovation. She admires the philosopher Lou Salome and always carries one of her books with her on her travels.

Mary
Paolicelli

Senior Event Manager

Hi, I'm Cesare, an Event & Account Manager with a passion for bringing ideas to life. Over the past few years, I've coordinated everything from major tech events to brand activations, as well as cultural programs and urban-lifestyle events. My job? Combining creativity, planning, budget management, and a healthy dose of problem-solving. My motto: “The best is yet to come.”

Cesare
Natalicchio

Senior Event Manager

With over ten years of experience supporting businesses, I translate corporate visions into digital architectures and measurable positioning strategies. I combine a background in Industrial Design with integrated skills in art direction and digital marketing, complementing my hands-on fieldwork with teaching in Brand & Content Strategy at universities and training institutions. At Holly Agency, I lead the Digital Unit, coordinating strategic direction and the management of complex projects. My approach combines methodical planning with a constant focus on problem-solving to transform a company’s digital presence into a true business asset.

Daria
Toriello

Digital Marketing Specialist

"Less is more" is the motto shared by many designers, yet I often find myself developing projects with a maximalist, hyper-chromatic, and joyfully boisterous vibe. As a designer for nearly ten years, for me form follows function and content takes center stage, but sometimes that’s not the case—and that’s okay too. Rules are meant to be broken through experimentation. I work in brand strategy, UX & UI, illustration, photography, and editorial design. I’m a Libra, and like any self-respecting dual-natured sign, I have two sides: one that’s very rational and precise, attentive to detail to the point of exhaustion; the other that constantly leaves behind typos and spelling mistakes that my colleagues enjoy spotting in my designs.

Paola
Panza

UX & UI Graphic Designer

Only serious people or those who want to have some wholesome fun—no time-wasters. I’ve been passionate about hip-hop and street culture in general even before it became trendy (just to be clear). To give the impression of being a serious person, I keep myself informed about everything related to the worlds of psychology and strategy. A famous person I’d love to have dinner with? Alexander the Great (just as friends, though—I don’t want to give him false hope).

Alessandro
Ferrara

Web developer

Behind every clean layout and every flawless design lies the soul of a raccoon: curious, nocturnal, and relentless (maybe a little grumpy). A graphic designer with an insatiable obsession for practical techniques and the details that no one notices (but that make all the difference). Between pixels, you’ll almost certainly find me lifting weights at the gym. No files (and no barbells) were harmed in the making of this bio.

Valentina
Daprile

Graphic Designer

Creativity, entertainment, and a touch of madness: that’s how I experience social media. I’m a content creator with 500k followers who loves turning trends and challenges into content that makes people smile, engages them, and—why not?—even leaves them a little inspired. My biggest passion? Makeup… but not the simple kind—far from it! I’m talking about graphic makeup and body painting, because I consider creating them a true art form that I love to craft and showcase. Is it just a coincidence? I don’t think so.

Katiana
Vilella

Social Media Manager

I’m an industrial designer by training, but my obsession with human dynamics led me straight into the world of HR. I’m creative, chronically curious, passionate about far too many things, and driven by an unstoppable (and sometimes dangerous) desire to experiment with anything I don’t know. As a Junior HR professional, I believe in the superpowers of communication and emotional intelligence: every person has unique potential waiting to be expressed, and my job—as well as my favorite challenge—is to uncover and bring it out. Outside the office, you’ll find me breathing in nature, letting my creativity run wild by making jewelry, or living up to my reputation as a “foodie.” My mantra? There’s always a solution—you just have to approach it with the right enthusiasm, an open mind, and, if possible, a good meal in front of you.

Sara
Spadafina

Junior HR

We are a multidisciplinary team of digital marketers, brand strategists, designers, and event managers based in Bari. We don’t believe in one-size-fits-all solutions; instead , we combine strategic analysis, art direction, and digital marketing to build strong brand positioning and manage complex projects and events with methodological precision.

Multichannel strategies, integrated expertise, and strategic vision

Are you looking for a place to bring your ideas to life? Join the Holly Agency team!

Apply for a position at our Bari office by filling out the form below. We look forward to meeting you!