For the Davì Hair project—a leading destination in Modugno for personal care and the sale of professional beauty products—Holly Agency developed a content and social media strategy entirely focused on driving e-commerce conversions and strengthening brand awareness in the local area.
The main challenge was to manage a communication strategy capable of engaging simultaneously with the B2C target audience of end consumersand the B2B channel consisting of hair salons and beauty salons. Through clean art direction and editorial planning focused on brand positioning, we transformed social media channels into a constant source of qualified traffic to both the online and offline stores.
For the B2C audience, we created highly engaging content focused on the benefits of hair treatments, while for the B2B segment, we developed messaging centered on the reliability of professional supplies and support for salons.
The integration of visual and digital marketing has enabled Davì Hair to increase its visibility both locally and nationwide, transforming its social media presence into a real sales asset for both market channels.
