Residence Nazionale is an accommodation facility in the heart of Matera that combines the warmth of a home with the efficiency of a modern residence. To strengthen the brand’s digital presence, Holly Agency developed an integrated project that skillfully blends web design with the evolution of the visual identity.
In response to the client’s need to create a platform that would serve as a true digital catalog, the agency designed the new website, equipping it with a custom UX/UI interface. The information architecture was structured to clearly highlight the features and amenities of each individual apartment, making it easy for users to access details. To optimize the user experience and drive direct conversions, Holly Agency seamlessly integrated an advanced booking engine, simplifying and speeding up the entire online booking process.
The narrative heart of the project, however, lies in the in-depth art direction work. By refining a pre-existing concept to breathe new life into it, the agency built the graphic system around a theme deeply rooted in the local area: the patronal feast of the Madonna della Bruna.
Since each apartment is named after an element of Matera’s famous triumphal chariot, Holly Agency created a series of custom illustrations with a playful and evocative style. This visual style, rendered in a warm color palette that harmonizes perfectly with the property’s interior design, has transformed the digital ecosystem into an experience where technological efficiency and visual storytelling converge, conveying to the user the full value and character of the residence from the very first click.
