Pianelle Resort is a charming property nestled among the picturesque Sassi di Matera, a unique place where millennia of history meet the highest standards of hospitality. To highlight the authentic atmosphere and prestige of this location, Holly Agency developed a comprehensive digital project that seamlessly integrates web design, technological optimization, and visual storytelling.
Starting with a careful analysis of the challenges posed by the existing platform, the agency led the redesign of the new website by creating a custom UX/UI interface. The structural overhaul revolutionized the information architecture, significantly improving usability to make the categorization of rooms and services clear, fast, and intuitive. The strategic integration of an advanced booking engine optimized the entire user experience during navigation, with the direct goal of making it easier to find information and maximizing conversions.
Holly Agency complemented its technical expertise with in-depth art direction to move beyond the previous sterile approach, restoring a warm and emotional visual identity to the brand . Through the direction of a dedicated photo and video shoot, combined with the creation of illustrations featuring an intimate and refined style, the agency crafted an engaging narrative.
This new narrative celebrates the resort’s deepest roots, recounting both the historical past of the spaces (which originally belonged to the Church) and the personal experiences of the Iacovone family, who lived here for many years before transforming these spaces into the enchanting, world-class hospitality destination we see today.
