"Le Onde Raccontano " is Molfetta's children's literature festival: a cultural initiative designed to promote reading as an immersive experience. Through workshops and performances, we have transformed the city's spaces into true creative hubs, fostering strong community engagement by actively involving local schools to bring generations together.
Holly Agency handled all aspectsof event management: from developing the concept and brand identity to crafting the entire digital strategy. To maximize awareness of the initiative, we combined press office and digital PR activities with a targeted content and social media marketing strategy, with a specific focus on TikTok to effectively reach and engage the younger target audience.
