Erica and the Crooked Sories

Erica and the crooked stories intends to configure itself as a place of culture for all and everyone; it is an unconventional space with the aim of spreading culture through a high-level editorial line (niche publishing houses, art publications, gadgets), reading activities, workshops, and cultural parties with a narrative theme.
For the occasion, we were asked to design a brand identity consistent with the values of the project, namely diversity, change, sharing, and culture. Two different typefaces were used for the logotype design, but both with an informal and playful style. They recall the illustrated world and children's fiction with a contemporary and youthful visual approach.

Erica and the crooked stories is a dynamic brand that speaks to a young and enterprising audience therefore its main values will definitely be those of change and independence.
These are typical values of those who are going through a phase of growth and evolution, especially 13-17 year olds who see a future ahead of them to be shaped, just as a magician would, and who through the fantastic or real experience become wise young men capable of navigating the world and leading a team of curious souls.

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